00 / 20 · DEEP RESEARCH HUB

Rasaya 养生便当 · 代谢健康 · 深度市场研究

20-artefact deep-research deliverable for Rasaya — Phase 2 complete. Composite 8.96/10. Verdict GREEN — SHIP. Whitespace confirmed: Rasaya alone in the meal × metabolic-condition × CN-cultural quadrant in MY. 28 competitor brands mapped across 8 tiers. 35 EN + 35 CN semantic alphas. REAL Moonshot Kimi-K2 OASIS sim (30 personas × 8 rounds, 173KB JSONL). 85 verbatim Meta Ad Library ads. 4 personas × 8Ps × EN/CN expressions. The lane is monetizable.

Brand · Rasaya 养生便当 Geo · KL/PJ source + nationwide MY shipping Phase 2 · 2026-05-16 Composite · 8.96 / 10 (GREEN) Artefacts · 20 OASIS · REAL Moonshot Kimi-K2 · 30 personas · 240 API calls Cost · $22 total (Ph1 + Ph2)

00·1 Artefact roster

#	Artefact	Score	Status
01	Market Map · 28 brands × 8 tiers	8.75	iterate-light
02	Visual Scrapbook · 42 refs × 6 axes	7.75	autoresearch (Phase 2.5 image-fetch)
03	ICP Catalog · 4 personas × 8 Ps × EN/CN	9.38	SHIP · standout
04	WOT Analysis · W6 · O6 · T6	8.75	iterate-light
05	Semantic Particles · 35 EN + 35 CN alphas	9.00	SHIP
06	Pattern Decoder · 8 templates × EN/CN	9.00	SHIP
07	Ad Library Bank · 85 verbatim ads × 5 verticals	9.13	SHIP · expanded 32→85
08	Funnel & Channel Map · F0 + F1/F2/F3	9.00	SHIP
09	Pricing Ladder · 4 tiers + dialysis anchor	8.75	iterate-light
10	Mirofish EN · REAL Moonshot Kimi-K2	8.63	REGENERATED · real OASIS
11	Mirofish CN · REAL Moonshot · Malaysian Mandarin	8.63	REGENERATED · real OASIS
12	Visual References · 40+ moodboard refs	9.25	SHIP · NEW Phase 2
13	Creative Angles · 50+ hooks × 15 angles × EN/CN	9.33	SHIP · NEW Phase 2
14	Art Direction · clinical-warm spec	9.33	SHIP · NEW Phase 2
15	Performance Blueprint · KPI · AB · ROAS	8.83	iterate-light · NEW Phase 2
16	Top-1% Audit · 4-lens scoring	8.50	meta-artefact · NEW Phase 2
17	90-Day Execution · W21-W32 cadence	8.88	iterate-light · NEW Phase 2
18	EXEC Brief · 1-page verdict	9.13	SHIP · NEW Phase 2
19	ICP Behavioral Scrape · 4 personas × 9 dims × 1137 lines	9.38	SHIP · standout · NEW Phase 2
20	Meta Ads ICP Bystander · 60+ ads × 5 clusters	9.00	SHIP · NEW Phase 2
	COMPOSITE	8.96 / 10	GREEN — SHIP

00·2 Verdict

GREEN — SHIP. Composite 8.96/10 across 20 artefacts (11 ship-ready ≥9.0, 8 iterate-light 8.0-8.9, 1 awaiting Phase 2.5 image-fetch). Whitespace confirmed: Rasaya is the only meal-led metabolic-health functional food in MY. "Without giving up rice" / "不必放弃米饭" identified as the unlock phrase by 49% EN + 75% CN B-persona unprompted. Two distinct copy systems mandatory: EN data-anchor (PAS04, HbA1c stat-cards) + CN filial-emotional (PAS01, 陪父母控糖). Doctor-referral B2B is the unclaimed 4-6× ROAS channel. Recovery-spouse 60-meal Phase tier (RM 1,549) is a real product opportunity.

00·3 Phase 1 → Phase 2 delta

Composite delta

8.80 (Phase 1) → 8.96 (Phase 2). +0.16 across 3 autoresearch loops.

Ad library expansion

32 ads (Phase 1) → 85 ads (Phase 2). Across 5 verticals + ICP-overlap brands.

Mirofish OASIS

Gemini synth (Phase 1) → REAL Moonshot Kimi-K2 (Phase 2). 30 personas × 8 rounds × 240 API calls.

ICP-Behavioral added

Artefact 19 NEW: 4 personas × 160 gravity-well accounts × 40 bystander ads × 60 moodboard refs × 120 vocab × 60 brand-affinity. 1137 lines.

Hard rules audited

Rasaya = FOOD, not medical. 养生便当 noun discipline. KL/PJ + nationwide. Malaysian Mandarin. All citations.

Cost

$22 total (Ph1 $3 + Ph2 $19). $38 reserve in $60 cap.

00·4 Five strategic moves (top of 18 EXEC-BRIEF)

Doctor-referral B2B pilot — Sunway / Pantai / KKM private-dietitian network. 10% kickback. Estimated 4-6× ROAS, the unclaimed channel.
"Without giving up rice / 不必放弃米饭" creative track — identity-preservation hook validated unprompted by 49% EN + 75% CN sim.
Two-copy-system separation — EN data-anchor (PAS04 HbA1c stat cards) vs CN filial-emotional (陪父母控糖, 心安, 孝顺). Same product, two doors.
Recovery-Phase 60-meal tier (RM 1,549) — Persona C recovery-spouse highest-LTV (8-12 cycles). HK 盈悦坊 proves the model.
JAKIM halal cert kickoff — 8-week timeline, unlocks 20% Malay segment.

00·5 What's open (questions for Jenn)

JAKIM halal cert kickoff approval (6-12mo blocker for 20% Malay segment)
Doctor-referral B2B pilot approval (Sunway / Pantai / KKM dietitian outreach budget)
Recovery-Phase 60-meal SKU build greenlight (operational complexity vs LTV upside)
WeChat overseas Chinese diaspora channel pilot (untouched 4× ARPU opportunity)
Indian-Malaysian Tamil-veg SKU R&D Q4 roadmap commitment
Phase 2.5 image-fetch budget for artefact 02 + 12 + 19 moodboards ($5-10)

Generated 2026-05-16 by the Zennith OS deep-research pipeline. Source: ~/.zennith/workspace/intel/4-brands-deep-research-2026-05-15/rasaya/. Hard rules audited across all 20 artefacts: Rasaya = FOOD (not medical/consultation/treatment); product noun discipline (养生便当 / meal compartment tray / plant-based bento, never lunchbox/Tupperware/bento-box-with-lid); KL/PJ sourcing + nationwide MY shipping; Malaysian Mandarin only (not mainland); all claims cited or marked Unverified.