Visual References · 40+ refs · 6 mood axes
Forty-plus visual references catalogued across six axes — diabetic-meal aesthetic · clinical-warm food photography · Notion/Sanity/Mintlify design DNA · TCM clinic interior warmth · 养生 food editorial · Chinese-Malaysian classical typography · nutritionist-talking-head video stills. Saved (Phase 2.5 fetch) to images/12-refs/<axis>/. The Pinterest + XHS + editorial-design moodboard that the Rasaya creative team stares at before they draft a frame.
The meal-on-plate aesthetic that signals "yes this is for someone managing their blood test." Not weight-loss porn, not maximalist food. Restrained, portion-disciplined, color-considered.
Source: Pinterest · "diabetic plate method weekly"
What: 9-inch white plate, 1/2 non-starchy vegetables, 1/4 protein, 1/4 whole-grain. Top-down, natural light.
Why: The exact composition our compartment tray echoes. Use as macro-spread overlay reference.
Source: diabetes.org/recipes editorial
What: Quinoa + grilled vegetable + lentil scene. Editorial-magazine layout.
Why: Authority-anchor benchmark for our recipe-page treatment.
Source: nhs.uk diabetes meal-plan
What: Clinical-yet-warm photography, real-portion sizing visible.
Why: Authority + warmth = Rasaya's exact register.
Source: Daily Harvest Sugar-Smart line product photography
What: White-background frozen-meal hero with garnish + macro-card
Why: Direct overseas analog. Borrow the macro-card overlay treatment.
Source: prolonlife.com product hero
What: 5-day kit unboxing aesthetic + premium-medical packaging
Why: Premium-medical aesthetic reference (without the FMD claim).
Source: XHS · @中医林姐
What: 7-slide weekly recipe carousel with portion-grid
Why: CN-typography reference for our 食疗 carousel format.
Source: NEJM Mediterranean diet figure
What: Pyramid + plate diagram editorial style
Why: Stat-card overlay benchmark for the PAS04 register.
Source: dietcenter.co.th menu page
What: Thai-Asian healthful meal photography
Why: Asia-context analog. Lighting + portion benchmark.
Warm clinical means: soft-overhead key, low contrast, ivory backdrops, no shouting garnish, dish-as-evidence not dish-as-fantasy.
Source: Bon Appétit editorial
What: Warm-overhead lighting, real-portion dishes, light wood surfaces.
Why: Warm authority benchmark.
Source: NYT Cooking + Diabetes section
What: Editorial-magazine portion control + descriptive sub-copy
Why: Sentence-style register Rasaya nutritionist uses.
Source: Pinterest "honestly healthy cookbook"
What: Plant-based + clinical-aesthetic combination
Why: Plant-based + restraint exemplar.
Source: Tartine cookbook editorial
What: Soft-warm ivory + grain photography
Why: Color-palette anchor.
Source: Ina Garten editorial cookbook spreads
What: Calm-elder-host aesthetic
Why: The "trustable kitchen aunt" register Rasaya invites.
Source: Olive magazine editorial
What: Magazine-portion food photography with macro side-card
Why: Editorial reference for our PAS04 register.
Source: bluezones.com plant-meal page
What: Plant-based longevity-meal photography
Why: The "eat-for-life-not-diet" frame Rasaya owns.
Source: trifectanutrition.com hero
What: Macro-counted meal hero + UI overlay
Why: The stat-card-on-meal treatment for Persona D PAS04 ads.
Rasaya's typographic + interaction language is Notion warmth × Sanity clarity × Mintlify precision. These six refs anchor the digital surfaces (website, WA-bot reply scaffold, brief-PDF templates).
Source: notion.so/product
What: Ivory background, Geist + Fraunces type stack, restrained chrome
Why: Rasaya site adopts this exact baseline.
Source: sanity.io
What: Clean type-led editorial layout
Why: Long-form nutritionist-explainer page layout anchor.
Source: mintlify.com
What: Warm + technical documentation aesthetic
Why: Quiz-funnel + meal-spec-page typographic anchor.
Source: linear.app
What: Sharp, dark-meets-warm, mono-display
Why: Persona D PAS04 ad-page benchmark (data-anchor aesthetic).
Source: Pinapple Express coffee editorial
What: Cream + indigo + soft serif
Why: Color-palette echo.
Source: Substack publication-pages (NYT cooking, BlueZones)
What: Long-form editorial
Why: Rasaya blog format.
The aesthetic background for the Rasaya nutritionist talking-head video — warm clinical, heritage Chinese, not cold-Western-hospital. These six refs are the production designer's mood board for the studio shoot.
Source: Eu Yan Sang KL flagship store
What: Warm wood + amber lighting + heritage typography
Why: Heritage-Chinese authority benchmark.
Source: tianyitang.com.my clinic photography
What: Warm-clinical + heritage modernized
Why: Production design target.
Source: Penang heritage TCM clinic
What: Wooden cabinetry + amber jars + restraint
Why: Background prop palette for studio shoot.
Source: Pinterest "wellness clinic interior modern"
What: Plants + ivory + warm light
Why: Plant-anchor for production.
Source: Pinterest "modern asian apothecary"
What: Modernized-traditional-shelf design
Why: Set-design reference.
Source: Pinterest "asian hospitality lobby warmth"
What: Indigo + ivory + walnut materials
Why: Color anchor confirmation.
CN-language food editorial — heritage 食疗 carousel, TCM recipe magazines, Taiwan 養生堂 photography. The CN-typographic + plate-styling vocabulary Rasaya inherits.
Source: meishichina.com 三高食疗
What: Editorial CN recipe carousel
Why: CN typographic & plate-styling baseline.
Source: 養生堂 Taiwanese editorial book
What: Heritage CN + modern editorial design
Why: The CN brand-voice & typographic crossover target.
Source: HK wellness weekly magazine
What: Premium CN editorial
Why: Premium-CN benchmark.
Source: XHS · 五谷杂粮 carousel
What: Wholegrain-photography heritage feel
Why: Compartment-tray wholegrain section direct ref.
Source: XHS · 林大夫食疗 240K followers
What: Talking-head + plate-styling combination
Why: Direct competitor + collaborator candidate.
Source: 都市新奇杂志 健康专栏
What: CN urban-wellness magazine editorial
Why: Layout reference for CN brief PDFs.
The exact creative format Rasaya commits to: Chinese-Malaysian female nutritionist, smart-warm professional, mid-30s to mid-40s, generic role label "Rasaya 营养师" — never personally named. These eight refs are the audition reels + frame-grab benchmarks for our talent hiring + studio shoot.
Source: @drrolandchung MY GP IG-live
What: Conversational warm clinical, mid-shot framing
Why: Energy benchmark.
Source: SunMed dietitian video
What: Hospital-grade clean talking head
Why: Authority frame.
Source: @dr.lim.cardio TikTok
What: Casual-clinical, talking-head-with-overlay
Why: Persona D PAS04 stat-card frame anchor.
Source: SG cardiac-dietitian
What: Editorial-clinical with food-prop b-roll
Why: Persona C frame.
Source: HK TVB heritage food host
What: Heritage-warm CN host energy
Why: CN-register voice anchor.
Source: WHO press conference
What: Authority-restraint global-health register
Why: KKM-safe authority frame reference.
Source: Glucerna corporate-spokesperson reel
What: Pharma-clean direct-to-camera
Why: What NOT to copy — too cold. We're warmer.
Source: Rachel Drori founder essay video
What: Founder-emotional + product-explanation
Why: Founder-essay video for our origin-story page (if shipped).
| Ingredient | Weight | From axis |
|---|---|---|
| Plate composition | 30% | 1 · Diabetic-meal · 9-inch plate-method overlay |
| Lighting | 15% | 2 · Clinical-warm · soft-overhead key + ivory backdrop |
| Typography | 15% | 3 · Notion-Sanity-Mintlify · Geist + Fraunces stack |
| Set + props | 15% | 4 · TCM clinic warmth · walnut + amber + ivory |
| CN editorial | 10% | 5 · 养生 editorial · Noto Sans SC + heritage layout |
| Talent register | 15% | 6 · Nutritionist talking head · @drrolandchung × Patricia Lim warmth |
Bright-bold gym-aesthetic. Too fitness-coded. We're metabolic, not weight-loss.
Pop-art-bright. Cheap visual. Anti-premium.
Pharma-blue + spokes-doctor. We're warmer, smaller, more human.
Pink + glittery + #glow. Persona D shuts off immediately.
Helvetica-bold + hospital-blue. We're not a hospital, we're food.
Generic stock = invisible. We use anonymized 3/4-angle silhouette only.