Zennith Research · 养生 Rasaya · Confidential · 2026 issue

Rasaya养生便当

"Without giving up rice. / 不必放弃米饭。"

Composite8.96 / 10

Y5 ExitRM 108M – 162M

GeoKL/PJ source · MY nationwide

Last issued2026-05-16

陪父母控糖 — that's the work. The food just makes it doable.

— Wong Mei Ling persona, OASIS round 31 (filial-caretaker thesis)

01 · The AlphaWhat this brand earns its place on

49% EN + 75% CN B-persona spontaneously said "without giving up rice" — identity-preservation is the unlock phrase.

02 · The IndexTwelve dimensions of one brand

Each section is a living chapter. Static today — research artefacts and compound-learning anchors. Live once the event-log is wired (Q3 2026).

01 · Dimension Business Identity · geo · team · strategy · status
02 · Dimension Financial TAM, SAM, SOM · unit economics · P&L · exits · capital path
03 · Dimension Branding DNA · visual · sonic · forbidden phrases · moodboard
04 · Dimension Marketing ICP × 8Ps · WOT · semantic alphas · pattern decoder · OASIS sim
05 · Dimension Content Hooks · ad library · bystander ads · posting calendar
06 · Dimension Creative Art direction · cast · element library · sonic · beats · arcs · hooks
07 · Dimension Platform Meta · Shopify · WhatsApp · IG · TikTok · Kitchen.gaiaos
08 · Dimension Channels Funnel · ROI · B2B · D2C · retail · export readiness
09 · Dimension Sales Orders · revenue · cohort retention · LTV · attribution
10 · Dimension Reports Daily pulse · weekly ROAS · monthly P&L · quarterly board
11 · Dimension Graphs Revenue · ROAS · ad_id chain · LTV curve · cross-brand flow
∞ · Archive Research Library All 26 deep-research artefacts · Phase 1 + 2 + 3 + cost maps

03 · The StackSkip the index — open the full archive

26 HTML deep-research artefacts. Phase 1 baseline → Phase 2 real OASIS sims → Phase 3 investor + creative + CRO spec → Phase 4 cost maps cross-referenced to the kitchen.gaiaos production system.

Open the research archive →